Choosing the right sales organization to be the point of contact with your customer is one of the most important decisions you will have to make.

You need an experienced, dedicated sales team who are as passionate about the industry and your fish as you are. The products need to be presented in the right way to the right kind of customer in order to maintain the value of your brand. The message cannot be diluted. It needs to be in the hands of  a sales team who has lived and breathed this industry for decades. Who understands the market inside  and out. Who are considered experts in the field of Sustainable Aquaculture.

Establishing a high quality brand in the USA is like walking on a tight rope. There is little margin for error. Once your brand  is seen as one of the many commodity products, it takes a lot of time and money to re-establish your market position.

Order takers just won’t work. Sales companies and importers who offer a large selection of competing products just won’t work. On-going education and customer support is essential.

 

“Educated Fish have the knowledge, relationships, reputation and commitment to put our Halibut in the right customers hands in the USA. They clearly understand how to position and sell a high-quality niche product in order to grow the value of our brand.

They have been a great partner to work with and I would highly recommend them to any aquaculture company who are looking to grow their presence in the USA.” Jan Arne Brekke, Co-Founder & CEO Glitne Halibut (On Land / Halibut Norway)

The USA is the most sought after market in the world. It has the exact type of customer who is willing to pay more for the processes and standards that you have demanded in order to raise your fish. You don’t cut any corners and you certainly don’t expect the people representing your product too.

We, at The Educated Fish Co, are as demanding as you are. We don’t represent just any fish farm that comes along. We are as particular as you are as we clearly understand that we are putting our reputation and name 100% behind your brand. Just like you do every day.

One of the great advantages in working with an experienced sales company is that you will be selling directly to the customer as opposed to an importer. You will have first-hand contact with the companies that sell your products which opens the channel for better communication, mitigates your exposure and allows a quicker reaction to changing market conditions than selling further up the chain.

 

 

“James has played an integral role bringing Ideal Fish products to market.  He is incredibly knowledgeable and connected within the seafood industry and can establish an effective sales plan for new products that have an innovative story to tell.  I recommend James fully to anyone looking to open new markets for seafood products in the US.”   Eric Pedersen, Founder Ideal Fish (RAS / Branzino CT, USA)

 

 

S A L E S  &  M A R K E T I N G

The Customers that we work with are considered the “Cream of a Crop.” They have worked hard to establish an outstanding reputation. They expect the best products represented by an educated, experienced team.

 

  • Brand, Brand, Brand! It is imperative that your fish  be placed into the right customers hands otherwise your brand can be destroyed overnight.
  • We work with you to formulate the best “go to market” strategy. We cover both Foodservice and Retail goals. Together we assign volume projections to both sectors in USA territories.
  • We take the time and effort to understand your company and your fish completely so that we can articulate the facts to the customer.
  • We act as your “on the ground” team here in the USA. As well as being responsible for the sale of your product, we are also here to handle all issues that may arise whether they be problems with shipments, A/R issues or unhappy customers, we make ourselves available to your customers day or night. Our goal is to perform as a seamless extension of your company.
  • We will reach out to the main industry publications and web sites in order to gain on-going press about your company.
  • We will exhibit your fish at the annual Seafood Expo Show in Boston.
  • Your company will be fully integrated with our social media platforms in order to gain maximum on-going exposure.

M A R K E T     R E S E A R C H

We offer an in depth full market research report which will include:

    • Competitive study which will outline who the main competitors are in the market. What are their differentiating points? Who are they targeting?
    • Pricing structure which will show where the market is on any given week.
    • Market advantages which will show what the competition are doing with marketing efforts, new product launches and private label activities.

I M P O R T A T I O N  &  D I S T R I B U T I O N

    • We are very well versed with all aspects of importation of seafood into the USA and will connect our experienced network of Customs Brokers, Distribution / Storage Hubs and Refrigerated Trucking companies to your company which will allow you to distribute your fish across the USA in the most efficient and cost effective manner.
    • We have an inhouse staff that will handle all incoming shipments to make sure they reach your customer quickly and in great condition every time.