Some disadvantages of this method of Sales and Distribution

• You sell your products to a handful of importers / large wholesalers. Nine times out of ten you have no idea where your product ends up. Do you know who the customers are who have the real influence on your brand?
•  Chances are the importers / wholesalers you work with also import / sell several other competing products that they are offering to the same customers.
•  The power of your brand is given to a handful of large companies that can decide, in a moments notice, to restrict. Selling to a much broader range of customers gives you the control necessary to establish your brand long term.
•  While you may think that it is just easier to work with a handful of customers you will be surprised to learn just how much margin, brand influence and knowledge of the USA market you are leaving on the table. With the USA being one of the best, if not the best market in the world for your product, don’t you think it’s worth re-evaluating your current method? Can you really afford not to?

At The Educated Fish Co, we believe that this method is antiquated and does not address the full needs of a farm nor its customer. Allow us to demonstrate a far more effective way to establish your brand here in the USA market.